Public relations is a serious, and at times, complex business. We understand that for you to communicate successfully with multiple audiences, we in turn must be concerned with the effects and results of all your communications on all your markets.
We believe that a confidential but transparent relationship is required between our team and you, the client, so that we can understand the critical issues at play in your organisation. From here we develop a strategy in which column inches are not the only driver.
Messages will be formulated to reflect what the market wants to hear and will be positioned in the outlets most relevant to your target audience, because the strategy is driven by the market itself.
We measure results for our clients by the same standards we apply to ourselves. We are happy to measure the column inches but what you really need to know is the effect your PR is having on your target market. So we evaluate the strength and consistency of messages in the media, target audience perception and then analyse the impact upon your business.
We offer the following services:
Media Relations
Often undervalued, we take media relations very seriously, believing that the breadth and scope of our contacts combined with our knowledge and understanding of the media is paramount to our success.
» News Generation.
creating content and shaping stories.
» Features & Case Studies.
showcasing your expertise in-depth and in a controlled environment.
» Seen & Heard.
we specialise in securing national broadcast coverage for our clients.
» Reactive Relations.
hijacking hot topics and responding to the national news agenda.
» Issues Tracking.
keeping abreast of the developments that affect you and your industry.
» Trend Forecasting.
predicting what will be the next big news hook.
» Positioning.
identifying the best platforms for your messages - quality supersedes quantity every time.
» Face to Face.
coordinating media briefings that put you in front of the most influential journalists.
Media Training
Selecting the best spokesperson for your organisation is as critical as the training you should provide before you put them in front of journalists who can make or break reputations in minutes.
It’s not always as simple as looking to the top of the tree, as the media require a mix of personalities. At Velvet we work with you to identify brand ambassadors who will become the voice and face of your company.
Then, working with a national journalist we will teach you how to make the most of any interview by understanding what journalists want, how to prepare for the interview and how to convey key messages in useable sound bites for both print and broadcast media.
Crisis Management
Today, through technological advances, information can be shared in seconds - via news wires, email, blogs and online forums - as such, there is a need for crisis management to evolve and advance too.
We hope you never face a crisis, but we work with our clients on the presumption that they will. Organisations that are prepared have a greater chance of surviving and our team of professionals can supply you with the tools and support you will need to succeed.
Our crisis management service comprises the identification of potential problem areas, strategy development, execution and most importantly, assessment and evaluation.
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