Made up of many different components, marketing is the one type of communication that every company invests in, in some shape or form, at one stage or another.
We work with our clients to determine their message and then decide the most effective way to deliver it. Whether you are looking to create a corporate identity, launch a new service or simply keep in touch with your customers, we can furnish you with the marketing materials to achieve this.
We offer the following services:
Advertising
» How? What? Why? When? Where?
These five guiding principles of effective communication are ever important in advertising. Competing in a saturated market, your message has to hit the spot quickly, and then continue to penetrate the subconscious of your audience. This is no mean feat and the reason why many advertising campaigns are quickly forgotten or remembered for all the wrong reasons.
It’s our job to shape and rationalise your message before finding a means to express it effectively.
» Campaigns.
With every technological innovation and every new medium that presents itself, advertising campaigns have to work harder than ever before.
At Velvet we appreciate the benefits that stand-alone activity can bring but we prefer to create campaigns that can sustain a message across multiple mediums. At the heart of every campaign lies fastidious research and understanding coupled with flair and finesse.
» Direct Mail.
Love it or hate it, direct mail is a powerful marketing tool.
Whether it drops through a letterbox or pops up in an inbox, it has to make an impact immediately. Get it right and you have a captive audience. Get it wrong and you run the risk of alienating or annoying your audience.
We pride ourselves on creating an impact and making an entrance, so you can rest assured that your direct mail will deliver every time.
Copy Writing
Words are used for a variety of reasons: to educate, persuade, inspire, warn, motivate, challenge, instruct and much more. Adopting the correct tone and style is critical to conveying the message successfully.
You need to feel assured that your copy is not only ‘on brand’ but also to the point and valuable to the audience.
Words are what we do well and we can work with you to achieve this.
Design
» Brand.
» Brochures.
» Corporate identity.
» Exhibitions.
» Newsletters.
» Presentations.
» Stationery.
» Reports.
» Teasers.
While image is everything, the wrong image can be dangerous. Good design should communicate and be understood by all. It has to be functional and formative, while at the same time telling your story time and time again.
Looking your best at all times is vital and we can fashion you with an image that will stand the test of time and ensure you are noticed for all the right reasons.
Multimedia
Thanks to technological advances information can be disseminated around the world in seconds and people can access it remotely, whenever they choose.
Mobiles, MP3's and smart phones have changed the way many people communicate. For many, blogs, downloads and podcasts have superseded more traditional mediums and interaction is now the ideal.
However, no matter what the medium, the essence of effective communication remains the same.
» Film.
Film is often overlooked as a medium for communication, but living in the digital age it is more accessible than ever.
It allows the viewer to experience a brand, service or product more holistically. Sight and sound combine to give real perspective to the subject and can literally transport the viewer to another place.
From storyboard to final delivery we will work with you to capture your unique offering on film and edit it to suit your chosen medium, whether that’s DVD or online.
» Websites.
Your website should be the strongest tool in your marketing box.
It is the first place customers will look to get a feel and flavour of what you can offer and to this end it has to be a one-stop shop.
We understand what makes a great website and we can write the copy, design the pages and build it for you. We can even manage the content as it evolves, or give you the tools to do this.
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