February 2011
Velvet Announces Partnership with National Charity
Velvet Communications is proud to announce that it will be working with national charity, Depaul UK, throughout 2011.
The team at Velvet will provide pro bono PR and media relations support to the charity that helps young people who are homeless, vulnerable and disadvantaged as part of the company's new Corporate Social Responsibility programme.
While Depaul UK is a national charity, a huge amount of the work it undertakes is concentrated in the North East of England and so is a perfect fit with Velvet that is currently based in the North East but working nationally with its clients.
Elizabeth Eddy, Director, Velvet Communications says: "We are a rapidly expanding company with a vision to become the foremost PR consultancy in the North and to this end we wanted to create a CSR programme that we are proud of and that truly represents our values. Working closely with Depaul UK is the first of many steps in ensuring we support our local and wider community and operate to the highest possible standards in all aspects of our business."
Further details about the company's CSR pledges will be unveiled in the coming weeks as it finalises its programme, which will encompass charitable associations and environmental practices among other issues.
For more information please contact Elizabeth Eddy on 01642 584790
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January 2011
Do You Have the Velvet Touch?
We are currently recruiting for an account executive or senior account executive.
If you would like to join the team and feel you have the Velvet touch, then please email your CV and a covering letter to elizabeth@velvetcommunications.co.uk
For more information please contact Elizabeth Eddy on 01642 584790
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December 2010
Velvet Secures Consumer Contracts
Velvet Communications has secured two long term, high profile contracts with Harland Corporation and iexerci.se, which will see the PR company deliver strategic consumer support to both brands.
Harland Corporation is one of the UK's leading online hair and beauty retailers and iexerci.se is an online health and fitness resource designed to provide users with diet and exercise support.
The team at Velvet has been appointed to deliver national media relations support but will also work with the brands on a number of marketing initiatives.
Speaking of the appointments, Elizabeth Eddy, Director, Velvet Communications says: "The new accounts are particularly exciting for the business as I am keen to create a consumer division in 2011 and to have added two dynamic new businesses to our portfolio is a great platform from which we can build going into the new year. We have extensive consumer expertise in the team and I myself am relishing the opportunity to support both businesses as my career began in consumer relations in London so this is especially exciting.
"In addition to creating and implementing national consumer focused campaigns designed to increase sales and raise brand awareness we will be providing corporate PR support and working strategically with both businesses as they continue to evolve and expand."
For more information please contact Elizabeth Eddy on 01642 584790
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December 2010
Velvet Tops Up Team Expertise
Following a period of sustained growth, Velvet Communications has appointed a new Account Executive to support its continued expansion.
Sam Raby was appointed following a series of high profile new business wins, including retained contracts with Aesica Pharmaceuticals, Spark Response, RENEW and EEIF among others.
The appointment follows the recruitment of two Account Managers in the summer to bolster the team and bring specialist expertise to the rapidly expanding consultancy.
Speaking of his appointment, Sam says: "I am delighted to have joined the team at Velvet after recently graduating from the University of Newcastle. The agency has a proven track record in delivering dynamic campaigns for its wide range of clients and I am very much looking forward to developing my skill set and supporting the team as the business continues to grow."
Speaking of the appointments, Elizabeth Eddy, Director, Velvet Communications says: "2010 has been an exciting year for Velvet so far, as we have relocated to new offices at Wynyard Park and secured significant new streams of business with a diverse range of national and international organisations such as Aesica Pharmaceuticals, RENEW and Spark Response among others. It was therefore vital that we made a number of strategic appointments to support further growth and ensure our exceptional standards of service are maintained and enhanced.
"We are a rapidly expanding company with a vision to become the foremost PR consultancy in the North. Strengthening the team is essential as we work towards consolidating our client portfolio in the North East, while also targeting national accounts that are looking to make their PR and marketing budget work harder in the continually challenging commercial environment."
Velvet provides consultancy to a host of public and private sector clients including Stagecoach North East, megabus.com, Glamal Engineering, MAC International, Ruck Engineering, The CPT, Aesica Pharmaceuticals, RENEW, The Cosmetic Dental Clinic and Spark Response among others.
For more information please contact Elizabeth Eddy on 01642 584790
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December 2010
Velvet Welcomes EEIF Contract
Velvet Communications has been appointed to develop and manage the Energy and Environmental Industries Forum, a new network aimed at helping businesses, organisations and agencies in the energy and environmental industries to meet, connect, trade and grow.
The Energy and Environmental Industries Forum (EEIF) has been created by RENEW, the organisation that facilitates and delivers commercial energy and environmental technology projects across North East England. Velvet currently works with RENEW, delivering a high profile strategic media relations and PR campaign and was appointed to deliver the EEIF project as a result of this successful association.
The Forum has been designed exclusively to support the continued growth of the sector, which is playing an increasingly significant role in the region and the continued drive for a Low Carbon transition will bring additional opportunities for local businesses leading to further inward investment and new job opportunities.
The EEIF will connect the diverse range of companies operating in the sector through a comprehensive directory, tender alert service, an extensive events programme, jobs database, daily news feed and weekly newsletter, as well as advice and support relating to procurement, funding and business development.
Speaking of the appointment, Elizabeth Eddy, Director, Velvet Communications says: "The EEIF represents an extension of our working relationship with RENEW and that we have been selected to develop and manage the daily operation of the network is testament to our commitment to delivering the highest possible standards of service and becoming an integral part of the teams and organisations we work with. I firmly believe that our expertise in the environmental and renewables sector will help support the EEIF as it continues to evolve and expand and that our reputation for delivering business focused results will ensure the network has a commercially sustainable future.
We are developing a reputation for providing PR consultancy and support to the environmental or green sector through our work with RENEW and its associates, the North East Sustainable Resources Board and now through the EEIF. We hope to continue to build upon this expertise and work with other businesses and organisations in the sector."
For more information please contact Elizabeth Eddy on 01642 584790
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November 2010
Velvet Communications Expands to Meet Client Demand
Following a period of sustained growth, Velvet Communications, has relocated to new offices at Wynyard Park and appointed two new account managers to support its continued expansion.
The appointments follow a series of high profile new business wins, including contracts to provide strategic support to Aesica Pharmaceuticals, RENEW and Spark Response.
Elizabeth Eddy, Director, Velvet Communications says: "2010 has been an exciting year for Velvet so far, as we relocated to new offices and secured significant new streams of business with a diverse range of national and international organisations such as RENEW, Spark Response and Aesica Pharmaceuticals among others. It was therefore vital that we made a number of strategic appointments to support further growth and ensure our exceptional standards of service are maintained and enhanced."
The new business appointments are all retained long term contracts and while the team is working closely with RENEW to raise awareness of its achievements on a regional level, it is supporting Aesica on an international scale working with the media in America and Europe, as well as in the UK.
She adds: "We are a rapidly expanding company with a vision to become the foremost PR consultancy in the North. Continuing to strengthen the team is essential as we work towards consolidating our client portfolio in the North East, while also targeting national accounts that are looking to make their PR and marketing budget work harder in the continually challenging commercial environment."
Velvet provides consultancy to a host of public and private sector clients including Stagecoach North East, megabus.com, Glamal Engineering, MAC International, Ruck Engineering, The CPT, Aesica Pharmaceuticals, RENEW, The Cosmetic Dental Clinic and Spark Response among others.
For more information please contact Elizabeth Eddy on 01642 584790
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June 2010
Spark Response Appoints Velvet as its PR Partner
Contact centre and eCommerce fulfillment specialist, Spark Response, has appointed Velvet Communications to create and implement a national PR campaign to support the company’s continued growth.
Spark employs 180 people and provides contact centre and fulfillment support to organisations including E.ON, Toys R Us, Red Direct, Cancer Research UK and Soap & Glory, amongst others.
While the PR will focus primarily on strengthening the company’s reputation nationally and supporting new business development, activity will also help to raise awareness of the company among the North East business community.
Speaking of the appointment, Elizabeth Eddy, Director, Velvet Communications says: “Spark Response is a dynamic and rapidly growing company that is based in the North East, yet provides exceptional standards of service to a host of diverse national brands and clients. I firmly believe that our expertise will help support the business as it continues to evolve and expand and that our reputation for delivering business-focused results will assist the company’s business development.”
Peter Slee, Managing Director, Spark Response adds: “Our business has reaped success in the face of adversity and recently announced its most profitable year on record despite the economic downturn. Now, we plan to increase turnover by almost £5million by 2015 and Velvet will support this growth through PR activity that will integrate with our wider marketing strategies.”
For more information please contact Elizabeth Eddy on 01642 584790
or email elizabeth@velvetcommunications.co.uk
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November 2009
Velvet Drives megabus.com Marketing Campaign
Velvet Communications has been tasked by megabus.com –the UK’s leading provider of low cost intercity travel - to provide PR support as it launches an affiliate marketing programme.
megabus.com offers intercity coach and rail travel from as little as £1 + 50p booking fee and operates its business predominantly online, making it an ideal candidate to benefit from an affiliate marketing network. Velvet will work closely with the leading trade titles spanning the marketing, technology and leisure sectors to garner interest and secure affiliates.
Promotions will also be devised for each trade sector and daily blogs and posts will be created and uploaded to affiliate marketing sites too, to further stimulate interest and create a ‘word of mouth campaign’ among the affiliate community.
Jodine Milne, UK Marketing Manager, megabus.com says: “We have been planning to enter the online affiliate marketing arena for some time, as megabus.com is predominantly an online business and is therefore ideally placed to benefit from an affiliate network. As the company continues to evolve its offer and expand into new markets, we were keen to add affiliate marketing to our range of communication and evaluate its benefits in relation to the UK market initially.
“We have worked with Velvet on a number of initiatives and have called upon their expertise once more to support our activity and raise awareness of our brand in the affiliate marketing arena.”
Speaking of the project, Elizabeth Eddy, Director, Velvet Communications says: “We are very excited to be working with megabus.com on this project and believe that our expertise will help support the launch of the programme and indeed its growth and evolution in the future. This project is one of many that we are currently working on with the company and is testament to our commitment to delivering real results that are having a clear and direct impact upon our clients' business.”
For more information please contact Elizabeth Eddy on 01642 584790
or email elizabeth@velvetcommunications.co.uk
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July 2009
Velvet Appointed by Ruck Engineering
Velvet Communications has been appointed by Ruck Engineering to create and implement a national PR campaign to support the company’s continued growth and further develop its portfolio of national accounts.
Ruck Engineering is the UK’s leading provider of industrial and commercial cleaning solutions including heavy-duty pressure washers, scrubber dryers and road sweepers, among other products.
While the PR will focus primarily on strengthening the company’s reputation nationally, activity will also be centred on consolidating its success in the North East.
In addition, Velvet will deliver a series of trade shows across the country to further strengthen existing relationships with distributors and to generate new direct partnerships with national accounts in the transport, haulage, pharmaceutical and manufacturing sectors.
Speaking of the appointment, Elizabeth Eddy, Director, Velvet Communications says: “We are very excited to be working with Ruck Engineering and believe that our expertise will help support the business as it evolves and expands. Furthermore, our understanding of the transport and engineering sector will be invaluable to the activity we will implement for the company and have a significant impact upon future sales.
“Like Ruck Engineering, we are also continuing to grow as a company and are working towards consolidating our client portfolio in the North East, while also targeting national accounts that are looking to make their PR and marketing budget go further in this current tough commercial climate.”
Simon Ruck, Managing Director, Ruck Engineering adds: “Working with the team at Velvet Communications will enable us to consolidate and expand our business into new markets. While the current economic backdrop is particularly challenging, we are more aware than ever how vital it is to ensure our business stands out from the crowd and we believe Velvet will help us to achieve this.”
For more information please contact Elizabeth Eddy on 01642 584790
or email elizabeth@velvetcommunications.co.uk
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