» DECEMBER 2011
The Other Organic
DECEMBER 2011: As the Soil Association's Organic September gets underway, Ethical Superstore, the UK's leading online retailer of inspired eco friendly, Fair Trade and organic products, is putting the 'other organic' firmly in the spotlight.
Organic September was introduced by the Soil Association as a way to inform the public of the many advantages of choosing socially and environmentally friendly products. Now in its sixth year, the campaign is still going strong, with the public making conscious, educated decisions when choosing between organic and non-organic products.
Though 'organic' is now a commonplace term when referring to groceries and gardening, there are still many preconceptions and misunderstandings with regards to organic clothing. We have long since moved past the 'hippies in hemp' and unflattering natural hues, though the term 'organic fashion' still conjures up this image for many. In reality, organic clothing featuring Soil Association certified cotton, offers consumers the opportunity to fill their wardrobes with fashion forward, quality pieces, which often last longer than non-organic alternatives.
Vic Morgan, Marketing and Innovation Director at Ethical Superstore elaborates: "The word 'organic' in its very origins means clothing which is made from cotton that is produced without the use of chemicals, in the form of pesticides and herbicides. As a result, the cotton retains its natural shine, weight and smoothness, making them more durable, equating to better value for money.
"When the majority of people consider organic they immediately think of chocolate and fruit, when actually clothing is just as viable, with the same advantages in terms of quality. We're aiming to make people as aware of the advantages of organic fashion, as they are about organic food."
Thanks to fashion designers such as Emma Watson and Orla Kiely, organic clothing is now on a par with high street fashion in producing the season's key looks and trends.
However, the advantages of organic clothing reach far beyond what you see in the mirror or what is hanging in your wardrobe. Organic clothing produced by respected brands such as People Tree, lessens the environmental and social impacts which non-organic clothing can create, such as the use of toxic chemicals and the effect of this on both the workers and the environment.
Furthermore, non-organic clothing featuring toxins such as pesticides and herbicides has a negative impact on local and worldwide environments, deeply affecting the eco-systems where it is manufactured and produced, as well as contributing to the rise in global warming. As a result, organic clothing represents a significantly better package for the entire production team especially those working at grass roots level sourcing the basic materials, as well as the end user and indeed the entire global population.
And, this is something consumers are starting to recognise and respond to. Vic continues, "As the popularity of organic fashion gathers pace, we are discovering that people who make environmentally conscious lifestyle choices are now considering the moral consequences of the clothing they purchase as well.
"The majority of the organic clothing available at Ethical Superstore is also Fair Trade certified, making the decision for the consumers even more socially responsible."
Organic clothing is now available for purchase from www.ethicalsuperstore.com and includes an exclusive People Tree range designed by Orla Kiely, the season's latest cable knit cardigans, the hottest prints and other clothing and accessory ranges for both men and women.
To view the product ranges please visit www.ethicalsuperstore.com or call 0800 999 2134
ENDS
For further information, imagery or to request a product sample please contact Jennifer Tate or Elizabeth Eddy at Velvet Communications on 01642 584790 or email jennifer@velvetcommunications.co.uk
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Teesside Dental Practice Hoping For Double Award Win
DECEMBER 2011: Queensway Dental Clinic, one of Teesside's leading dental practices, has been short-listed in The Dentistry Awards 2011 for Best Practice and Best Website.
This is the second consecutive year that the dental clinic has been recognised in the national awards, which are the most prestigious in the UK and moreover, Queensway is the only practice to be acknowledged in Teesside this year.
The practice, which currently looks after almost 40,000 of its own patients and 15,000 referred patients from dentists across the region, has significantly extended and enhanced its portfolio of services and treatments throughout 2011 to meet patient demands and ensure it continually innovates within the industry.
Most recently, Queensway has introduced root canal and gum disease treatment services and added new cosmetic dentistry treatments such as same day dental implants and veneers to its extensive portfolio. Furthermore, the launch of the clinic's new website in April 2011 has had a considerable impact upon the clinic as over 25 per cent of new patient enquiries in the last six months have been generated via the website.
While the clinic provides general dentistry services for NHS and private patients, as well as an extensive range of cosmetic dental treatments it also treats referred patients from dental practices throughout the North East often for complex procedures including dental implants, the treatment of gum disease and sedation for anxious patients. Also included in their portfolio is specialist orthodontics and specialist oral surgery. It is this broad offering that sets it apart from many of its counterparts in the region and further afield.
Dr. Paul Averley, founder, Queensway Dental Clinic says: "To have been nominated in the Best Practice category for the second consecutive year is testament to the commitment and expertise of our dedicated team and the acknowledgement for our new website is particularly rewarding, as we have invested significantly in this tool for our patients and referring practitioners. As one of the region's leading dental practices we are delighted to represent Teesside on a national stage and to have been shortlisted is a tremendous achievement and I am exceptionally proud of the entire team.
"We are committed to providing the best possible standards of care and offering the most innovative oral health treatments available to our patients. With this in mind we are adding further new services to our already extensive portfolio in the coming months such as treatments for sports professionals, as the clinic continues to expand and evolve."
The winners of The Dentistry Awards 2011 will be announced on Friday 2nd December at a ceremony held at the Athena in Leicester.
.For more information about Queensway Dental Clinic please call 01642 554667 or visit www.queensway.co.uk.
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For further information, please contact Jennifer Tate or Elizabeth Eddy at Velvet Communications on 01642 584790 or email jennifer@velvetcommunications.co.uk
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I'm Dreaming Of A Green Christmas
DECEMBER 2011: Christmas is upon us. The lists have been made, and the shopping has almost certainly been started. But what kind of Christmas are you having?
While it's easy and only natural to get caught up in the excitement of the festive season, it is possible to indulge while enjoying an alternative, altogether more ethical Christmas.
Ethical Superstore, the UK's leading online retailer of inspired eco-friendly, Fair Trade, organic, and UK-made products has made it easy for you to find the perfect alternative gift for your loved one, the finishing touches for your tree and table, or the best organic and Fair Trade ingredients and treats to create the ultimate Christmas feast.
With over 3,000 products to choose from Ethical Superstore has handpicked its top ten Christmas gifts to make shopping that little bit less stressful this year:
1. 'Fashion designer, Orla Kiely, works her Irish charm on this must have trench coat'
- Orla Kiely with People Tree Spot Leaf Print Coat, £150.00
2. 'Combine fashion and function for a hard wearing, extra water resistant chic tote'
- Recycled Fire Hose Tote Bag, £175.00
3. 'Set the town alight with cufflinks made from decommissioned fire hoses'
- Torpedo Cufflinks, £35.00
4. 'For the avid note taker, the texturing and detail make this notebook a real page turner'
- Fair Trade Beaded Notebook (set of 2), £6.95
5. 'Keep out the cold with the world's first Fair Trade, FSC-certified, green wellington boots'
- Fair Trade Green Wellies, £45.00
6. 'The Seedbom phenomenon continues, as flower power takes over the UK, with guerilla gardeners everywhere reclaiming abandoned spaces'
- Seedbom Gift Set (pack of 4), £9.95
7. 'For the ultimate chocolate lover, the handy kit lets you make organic, vegan friendly chocolate exactly how you like it'
- Mayan Magic Chocolate Making Kit, £14.95
8. 'For hands on children, adorable 3D animals can be theirs with glue, scissors and a little imagination '
- DIY Paper Animals, £6.95
9. 'For those in need of a little magic in their lives, the fairies will brighten up even the darkest of days'
- Solar Powered Fairy Jar, £19.95
10. 'Have endless hours of fun turning this solar powered toy into a windmill, airboat or even a puppy'
- 6 in 1 Solar Toys, £14.95
Whether you're looking for a gift for him or her, a child or the family pet, for a foodie or wine lover, for the home and garden, or even for yourself, there is something for everyone.
Ethical Superstore stocks products from some of the world's largest and most recognisable ethical brands as well as small niche companies including People Tree, Ecover, Divine Chocolate, Neal's Yard, Cafédirect, Traidcraft, National Trust and Suma among others.
With products spanning seven sectors: fashion; health, beauty & wellbeing; home and garden; baby, child and toys; groceries; electrical appliances and gifts, the company is committed to enabling its customers to 'buy what you believe'.
The shopping experience is simple and secure and during the festive season delivery is free on all orders over £40. Orders can be placed up until 12 noon on 22nd December for guaranteed delivery in time for Christmas.
To view the product ranges please visit www.ethicalsuperstore.com or call 0800 999 2134
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For further information, imagery or to request a product sample please contact Jennifer Tate or Elizabeth Eddy at Velvet Communications on 01642 584790 or email jennifer@velvetcommunications.co.uk
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